My Role: Interviews| Experience mapping | Competitive Analysis | Prototyping | User Testing| Animation |

Product Walkthrough



There are a lot of moving parts to a camping trip, from checking out the amenities at a camping site to provisioning enough water and food. And campers have to keep track of every bit of it.

camping is fun, until you realize that you have forgotten the tent at home!
- advanced Camper

Organizing becomes especially hard when camping in a group. Most camping digital services cater to lone campers. Campers addresses coordination issues in group camping.


Product Walkthrough

Interaction Flows

A. Coordination

The balancing act between invitations and task management is the most challenging part of organizing a group camping.

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B. Invitations

Organizers can invite people and assign tasks to them.

C. Tasks

Organizers can keep track of progress on different tasks.

D. Control

Organizers can view and change invitations and tasks at any time.

E. Status update

Campers can easily update the organizers about their status or communicate any concerns.


Based on my user research and feedback, I tried to avoid clutter as much as possible. Transitions were the best moments to inject delight. The graphic illustrations are quick to communicate the goal of transition and the character of the app.

Transition to invitations

Transition to tasks



For this three week project at Carnegie Mellon University, I wanted to focus on camping. I myself am a complete novice to camping. To understand the pain points of campers and the services available to them, I did a week of research, followed by user studies and revisions of low-fidelity prototypes. My final deliverable was a high fidelity prototype.

  • Interviews
  • Problem identification
  • Customer Journey
  • Communication flow diagram
  • Competitive Analysis
  • Persona and User Flows
  • Paper Prototyping
  • User Study
  • Animation
  • Conclusion


My goal was to find out how people organize for a camping trip. I interviewed five campers:


I then broke down their process of organizing for a camping trip into three phases:

  1. Discover
  2. Prepare
  3. Share

Problem Identification

Something that seemed to make a difference in people’s camping experience was whether they were in a group or not.  

So, I sorted my interviews into two groups:

  1. Group A: Camping alone or as a couple.
  2. Group B: Camping in a group ( 3 or more people).

Not only Group B had to worry about where to camp, but it also had to manage group coordination. I decided to focus on their pain points.

Customer Journey

I consolidated all the interviews with campers from group B into a customer journey map. Even though there were coordination issues at every phase, campers were most frustrated about task management during the preparation phase.


Communication flow diagrams

To better analyze the possible miscommunications within the network of the trip organizer, I diagramed the flow of communication.

Competitive Analysis

Next, I did a quick competitive analysis of three of the high ranking camping apps on apple store. My main goal was to gage what kind of features they had that could help campers better communicate in a group as they prepare for a trip.

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None of the apps addressed the communication needs of group of campers. They did not foresee a feature that could facilitate sharing of tasks, or any type of communication.

Persona and User Flows

Based on the research so far, I created Renee as my persona:

  • Renee is a 32 year old nurse.
  • She enjoys camping.
  • Every year for her birthday she gathers her friends at a new camping site.

Given what Renee needs to coordinate her friends and get ready for her trip, I created potential user flows.

Paper Prototyping

I then started iterating with paper prototypes through user flows.

User Study

I tested every iteration with a camper, providing him or her with the following tasks:

  • organize a camping trip
  • invite friends to the trip
  • share tasks with those invited
  • go back to the event in order to make a change.

The main outcomes of the studies were:

  1. Changes in some of the labels that did not match the participant's mental model.
  2. Revamping past events screen, keeping in mind how it may grow over time.


The simple layout of the app relied heavily on motion to convey its actions. To come up with the right motions, I first prototyped several motions using stop-motion on paper prototypes. I used the videos to gather feedback from my peers.

Transition between accept and done buttons

Task management page transitions

High-fidelity transitions




I intentionally steered away from a generic task management app. My design is specifically tailored to campers. It not only aims to meet their logistical coordination needs, but, knowing knowing their frustrations, it also removes clutter and tries to inject a bit of delight.